quote MBJ

Folks,

There will be no lifetime subscription available for WAR. Not a chance, prayer, hope, etc. I believe lifetime subscriptions are a not good thing for players or for the developer/publisher over the long-term. If we are doing our job, the monthly subscription price will seem quite reasonable for what you get in return. If we aren't doing our job, well, you know where that leads to. All a lifetime subscription does is bring in more money to the company in the short-term and hurt the company in the long-term by providing a financial disincentive to keep improving the product and by contrast, by providing a financial incentive to go to a new game or more expansion packs/monetization options.

In terms of the actual price, we haven't fully discussed that yet. When DAoC came out we charged just a little more than our competitors because we felt we were offering players more and that we thought that the current price point was a bit low for what we were putting into the game. I can promise you this, the price point will not be below what we are charging now for DAoC and it certainly won't be $30 USD per month. ...