Microsoft's motion control technology (supporting full body gesture tracking) currently dubbed "Project Natal" proved to be one of the company's most talked about points from this year's E3. According to game division corporate vice president Shane Kim, Natal will represent the first step toward motion control in gaming, despite previous efforts from Nintendo through the Wii and Sony's own motion sensing plans with support of the EyeToy. The decision to pursue Natal stems from the desire to capture an expanded audience of gamers, not unlike Nintendo's own strategy with the Wii.

The most important thing is this has nothing to do with Nintendo and Sony. This has everything to do with unlocking the potential of the industry and addressing the many millions of people – the 60 per cent of house holds who don't have a videogame console at all. That's the real opportunity for us.

Lionhead Studios' "Milo" was one of the first projects demonsrated with the help of Natal's motion control, and Kim explains this is indicative of the experiments Microsoft continues to run regarding human interaction with AI. Because much of Natal's technology itself is created outside of Microsoft, Kim believes they or any first- or third-parties have yet to even scratch the surface of what Natal's brand of motion control can offer.