Sony Computer Entertainment president Kazuo Hirai remarked during their E3 presentation that their official announcement of the PlayStation Portable Go was the show's "worst kept secret", thanks to the early release of Sony's own online Qore magazine the prior weekend.

Speaking to CNBC, SCEA president Jack Tretton (pictured) expressed his dismay over the leaks which from his point of view dulled the impact of their E3 presentations.

"People don’t respect confidentiality in this industry. It's tough enough to keep a secret within your own company, much less when you speak to third parties.

"This is an industry that has trouble focusing on today. We want to constantly talk about tomorrow. You have to prepare for people to know things in advance. The frustrating thing is they only know a part of the story and that opens up a lot of conjecture and misinformation that ultimately waters down the reality when you roll it out."

Misinformation could come in the form of rumored price cuts, particularly for Sony's PS3.  To be sure, word of the PSP Go was first released by Tretton himself in the most recent issue of Qore magazine for the PSN. This edition was released ahead of schedule by Sony itself, leading to the widespread reporting of the PSP Go during weekend before E3 proper. As far the PSP Go is concerned, it would be prudent if Tretton's beef with confidentiality extended to potential internal communication issues at SCEA as well.

Hirai himself shrugged off the PSP Go "leak", believing the buzz would instead have fans reeling from the possibilities.  What would surprise everyone else however is the suggested $249.99 USD retail pricing of the updated handheld, which analysts like Wedbush Morgan's Michael Pachter earlier mused was simply far too high.  Pachter has since apologized for his airing of discontent over the PSP Go.