Neoseeker : News : ESRB not happy with original Left 4 Dead 2 box art

ESRB not happy with original Left 4 Dead 2 box art
Lydia Sung - Thursday, June 18th, 2009 | 11:55AM (PT) 0 Like


Biting off people's fingers is a no-no!

We all know the ESRB does their best to rate games accurately for the uneducated masses.  But who knew they had something against people chewing their own fingers off?

Well, now Valve knows, because the ESRB didn't like their original Left 4 Dead 2 cover art concept.  They initially intended to depict someone ripping off the two fingers -- ring and pinky -- but discovered this wouldn't exactly fly with the Ratings Board.

L4D is a visceral experience, and its box art deserved the same approach. Valve artist and L4D1 hand model Andrea Wicklund was more than happy to help.

Sadly, the ESRB got wind of this, and cited some fake-sounding legal loophole about it being illegal to take pictures of people biting off parts of their hands. So for L4D2, Andrea used state-of-the-art eye-tricking techniques (tucking two of her fingers behind her hand) to create the illusion that her fingers were missing:

And that's how we get the current box art, with two missing fingers that looked cauterized, rather than chomped off.  Now you know!

  • 0 thumbs!
    Frost since Mar 2008 | Jun 18, 09
    Well, at least having the side of the hand being ripped off still flies.
  • 3 thumbs!
    kspiess since Jun 2007 | Jun 18, 09
    Whew it sure is a good thing they didn't go with the two bitten off fingers box art! That would have really wrecked society!
  • 5 thumbs!
    chautemoc since Mar 2008 | Jun 18, 09
    I was totally going to go cannibalize a bunch of people -- but I've changed my mind now. You do good work, ESRB.
    Last edited by chautemoc :: Jun 18, 09
  • 1 thumbs!
    samuraisushimonster since May 2007 | Jun 18, 09
    Valve should have sent the ESRB a picture with just the middle finger sticking up and did whatever they wanted to do. Valve owns left 4 dead not the ESRB.
  • 1 thumbs!
    iamjoe56 since Nov 2005 | Jun 18, 09
    Seriously...? Wow....ESRB needs to die..
  • 0 thumbs!
    hollowedsol since Feb 2008 | Jun 18, 09
    And this is another reason why the ESRB is stupid.
  • -3 thumbs!
    Spiritual since Apr 2007 | Jun 18, 09


        Box art is box art. It shouldn't matter, as long as the game is good :eyes:. I am with ESRB with this though. Less horrifying the game's first appearance is a good idea.


  • 2 thumbs!
    iamjoe56 since Nov 2005 | Jun 18, 09
    ESRB is a failed idea. They fret over box art, and utterly fail to enforce a good rating system, that could help limit the amount of underage gamers getting Gears of War 2, and others like it. . Tell me what is wrong with this picture? Instead they spend their time bitching about box art. It needs to go away, and have something else put in place. Something more effective, and less worried about box art.
  • 0 thumbs!
    chautemoc since Mar 2008 | Jun 18, 09
    Well they did implement mandatory id for Mature games, didn't they?
    The FTC has said underage game purchases have been decreasing -- Gamestop was at 6% last year, so I don't think that's really an issue.
    Last edited by chautemoc :: Jun 18, 09
  • 1 thumbs!
    iamjoe56 since Nov 2005 | Jun 18, 09
    Still doesn't mean they should worry about box art that's tamer than some kids cartoons.
  • 0 thumbs!
    kspiess since Jun 2007 | Jun 18, 09
    quote chautemoc
    Well they did implement mandatory id for Mature games, didn't they?
    The FTC has said underage game purchases have been decreasing -- Gamestop was at 6% last year, so I don't think that's really an issue.
    Just to point out a big flaw with that study: underage purchases of mature games might be going down after the enforcement of age restrictions in stores, but from that study they did, they should not be concluding that less underage gamers are getting mature games. (Simplest example: kids now know they can't get mature games from stores, so they buy them over the Internet instead. Or also: even if a higher percentage of kids were being turned away from purchasing mature games, as long as there is a large percentage of places that don't turn away kids, there is still going to be no reduction of mature games reaching underage gamers because it just means that the underage gamers could be just going around to stores until they find one that will service them. )
    Last edited by kspiess :: Jun 18, 09
  • 0 thumbs!
    DG since Mar 2003 | Jun 19, 09
    So... why were they ok with the clearly eaten, ripped off, or otherwise destroyed thumb and surrounding flesh?
  • -1 thumbs!
    21st Al of Suburbia since Jun 2009 | Jun 19, 09
    I think the new box-art is fine as it is. Having a graphic and disgusting image as a box-art is surely offending to some.

    The game is rated Mature since it is violent and kids shouldn't be exposed to it, they should keep the violence inside the game and away from places that children could easily see - in this case, the box-art.
  • 0 thumbs!
    MrGrimm since Mar 2008 | Jun 19, 09
    Who knows? Maybe they're saving Valve the trouble. If it is true that it is illegal to take a picture of someone chewing their fingers off, then someone would have made a big deal out of it sooner or later.

    Too bad. Sounded like a cool idea for a game cover.
  • 0 thumbs!
    Zombie OvErKiLl since Apr 2009 | Jun 19, 09
    This just doesn't look right.
    OK. We have the nicely fleshy decomposed/eaten thumb missing. Nice.

    But the way the other fingers have been "removed" doesnt look like it's a natural cut,
    I.E- No blood, Clean cut, No mess around the wound area and not even ANY signs of injury other than not being there.

    Whilst the Left 4 Dead 1 box art is fine and all, frankly seeing a zombie ripping off the fingers is much cooler and doesnt look re-used.
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