Neoseeker : News : Race-swap on Microsoft’s website stirs some controversy

Race-swap on Microsoft’s website stirs some controversy
Chris Higgins - Wednesday, August 26th, 2009 | 12:29PM (PT) 0 Favourites (0)


Photoshopped so bad, looks like it was done in Paint

If you have been paying attention to Twitter, a few other social sites, or even a thread in our own forums, you will notice that Microsoft has provoked some controversy.

On the United States version of the Microsoft Business website, there is a friendly picture of a white lady, an African-American man, and an Asian man.  Very diverse, very politically correct.  But on the Polish version of the site (picture before fix shown below), the African-American man’s head was replaced with a head of a white man.  Not only is that bad enough, but it was Photoshopped horribly, and the hand wasn’t even replaced.

Microsoft quickly stepped in, and replaced the race-swap picture.  A Microsoft representative said, “We are looking into the details of this situation. We apologize and are in the process of pulling down the image.”

Here is a screenshot of the US site, followed by one of the Polish site:

Really, whoever did that needs to take a class on Photoshop.

Source: cnet

Sections: OS & Software, Internet Related

  • 3 thumbs!
    VeGiTAX2 since Apr 2001 | Aug 26, 09
    Saw Kevin Rose mention that on Twitter yesterday, I was dying over how bad it looks. XD
  • 2 thumbs!
    kspiess since Jun 2007 | Aug 26, 09
    Hrmm terrible photoshopping job but I can't too upset with MS for this personally. After all, I am presuming that they don't have many dark-skinned folks in Poland, so this was sort of just a 'localization' thing for them. As, say, they might make the 3 people all Japanese in Japan or all black on the Nigerian page.
  • 1 thumbs!
    Chiggins since Jun 2003 | Aug 26, 09
    @Kevin - I could understand that more if they took totally different pictures, and not doing a crappy job Photoshopping someone.
  • 4 thumbs!
    VeGiTAX2 since Apr 2001 | Aug 26, 09
    I don't know if I'd say I was upset, I'd probably say I had to walk away for a minute laughing at the image.

    Although it wasn't as bad as their botched Jurassic Park ad.

  • 0 thumbs!
    kspiess since Jun 2007 | Aug 26, 09
    I think all advertisers should just , as a general rule, photoshop every person in all their ads to have blue skin.
  • 5 thumbs!
    AznLiquid since Jan 2003 | Aug 26, 09
    I'm pretty sure this is what the ad looks like in Kashyyyk.

  • 3 thumbs!
    kspiess since Jun 2007 | Aug 26, 09
    Ya Microsoft also got into a big stink on Xenturia XI about why they used a brown-haired Xenturian, but no black-haired Xenturians.

    MS just can't win!

  • 1 thumbs!
    tomchu since Dec 2004 | Aug 27, 09
    The Shopfail is roffle-worthy, for sure ... but politically-correct pussies are getting their panties all up in a knot about the racial issue. Advertising is always tailored to -- surprise, surprise -- the target audience. Poland simply has no* black people.

    *I saw one in my home town of 10,000 people, and three on the drive from the capital to my home town.

    Think about how seemingly personally irrelevant this ad would be to a Caucasian guy living in a predominantly Caucasian European country if it had a black guy, an Asian guy, and an Arab. If your ad seems irrelevant to your target audience, you've failed as an advertising firm.
    Last edited by tomchu :: Aug 27, 09
  • 1 thumbs!
    huntyr since Feb 2007 | Aug 27, 09
    so 4 people = no people?
  • 1 thumbs!
    DeathMonkey since Sep 2007 | Aug 27, 09
    Seems rather lazy of em to not just take another picture. Also AznLiquid did a much better photoshop job than the MS one
  • 1 thumbs!
    Deathsythe since Jul 2002 | Aug 27, 09
    These comments are pure win. haha.
  • 1 thumbs!
    kspiess since Jun 2007 | Aug 27, 09
    Ya AznLiquid's is the best. I didn't notice at first that even the text has been changed to Kashyyykian.
  • 1 thumbs!
    AznLiquid since Jan 2003 | Aug 27, 09
    quote DeathMonkey
    Seems rather lazy of em to not just take another picture. Also AznLiquid did a much better photoshop job than the MS one

    lol, I can't take credit for it, a friend from another forum made it.

    On a related note:
    http://www.umlub.pl/
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  • 0 thumbs!
    Rabla since Jul 2008 | Aug 27, 09
    I have to admit, these comments are awesome.
  • 0 thumbs!
    DeathMonkey since Sep 2007 | Aug 27, 09
    quote AznLiquid
    On a related note:
    http://www.umlub.pl/
    http://www.umlub.pl/index2.html

    Compare banners.
    Lol the photoshopped bit looks so pixelated
  • -4 thumbs!
    Graiskye since Aug 2009 | Aug 27, 09
    thiink y'all need to go outside more often. Who the fuk cares, its shitty advertising advertising shitty shit.
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