After opening the doors for DivX-encoded playback on the PlayStation 3 console, Sony Pictures Television is forging a new agreement with DivX Inc. to begin distributing Sony Pictures titles for direct download in DivX format. Naturally the offerings will support playback on DivX certified consumer electronics devices, which most recently included the PS3 into its ranks.

While the announcement largely concerns online retailers who will be able to offer DivX-encoded film and television productions backed by Sony's studio, perhaps we can also expect them to appear for download over the PSN for PS3 playback in the near future.  Since the Xbox 360 can support DivX as well, is there a possibility the Xbox Live Marketplace too could play host to Sony Pictures productions?

"This milestone agreement lays the foundation for Sony to offer high quality video content in the DivX format to its retail partners for playback on next-generation DivX Certified devices," said Kevin Hell, CEO of DivX, Inc. "Consumers want the flexibility and choice to enjoy high-quality video content from a range of retailers across a variety of devices. We are very pleased Sony Pictures Television recognizes the value of the DivX digital media solution and look forward to working together to offer a great experience to consumers."

"We are dedicated to finding legitimate outlets for our content and to that end are excited to be working with DivX to provide retailers with an expanded ecosystem for the digital distribution and playback of our digital media," said Michael Arrieta, Executive Vice President, Digital Distribution & Mobile Entertainment, Sony Pictures Television.