Spurred by success of its titles like Spectrobes, Disney's interactive entertainment wing will explore further development of new intellectual properties first rooted for gaming. Ideally, such IP will take off as new cross-media brands which can be leveraged in their television and movie businesses.

Disney Interactive Studios' Thierry Braille explains that up to 20 percent of its resources will go towards development of its own IP; in other words, IP exclusively from Disney Interactive Studios, and not grounded in existing/upcoming "Disney IP" which Disney Interactive Studios will continue to devote another 70 percent of its resources. The remaining 10 percent of resources will be allocated to IP not related to Disney at all, for example outside franchises licensed from studios.

The idea is that these new stories and franchises could resonate in other divisions. Going from games to TV, from games to movies, from games to publication. A practical example is Spectrobes, Spectrobe is a comic, Spectrobes is expanding into consumer products. The goal is really systematically to make sure they have a potential to expand. It will not always happen.

Braille concedes this strategy is very much in the vein of the one adopted by Nintendo for its popular Pokemon franchise; the games introduce the IP, which are then supported by their own lineup of cartoon and comic book series. To foster new IP for gaming, Disney will continue to expand its own internal development studios through aquisition of external talent, though it will continue to outsource development when needed.