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Nintendo apologizes for 'geeks and otaku' comment
Sean Ridgeley - Friday, June 13th, 2008 | 9:59AM (PST)


Marketing director 'regrets misunderstanding'

Nintendo apologizes for 'geeks and otaku' comment Image 1

A couple of days ago, at Nintendo's WiiWare preview, senior marketing director Laurent Fischer responded to the question about many gamer's need for a hard drive for the Wii by saying "only geeks and otaku" are interested in such a problem. Well, gamers over on sister site GameGrep didn't like it, gamers on videogaming247 didn't like it, and their writer David Jaffe especially didn't like it:

“This statement, especially coming from a marketing person, reeks of one of two things:

“A - Arrogance at a level that should make Nintendo - if this statement reflects the core of the company - very ashamed.

“B - A marketing person who has no real clue about games and thinks she’s being cute and coy by dissing the ‘geeks’ cause she thinks the mainstream loves them now. If this is the case, she really needs someone to sit her down and explain to her which side her fucking toast has been buttered on for years and will eventually get back to being buttered on.”

Of course, Laurent is a man (I made the mistake myself), but it's all good.

Fischer recently apologized for the comment:

“I have huge respect for those who, like me, share a common passion for Nintendo and want to make it clear that I would never use and I didn’t use this terminology in such a context or way to cause offence. I regret that this misunderstanding has created such offence and disappointment within the community.”

I'm visualizing Nintendo standing behind him with a whip for this one. Kwapsh! Say you're sorry, Fischer, yaaaa! Anyway, tone does account for a lot, so I'll give him the benefit of the doubt. Nevertheless, at a press conference, one should be aware that everything said is potentially going to end up in print, and if it's controversial enough, all over the Internet. You know how it is. Does he mean it though? Hard to say. Weird though he says it was a misunderstanding but doesn't explain exactly how it was meant to be interpreted. How about you? How does this affect your perception of Nintendo, if at all? Normally I'd say, "he's just one guy," but this was at a press conference.

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Comments:

June 13th, 2008 10:08AM(PST)
Wolfwood
Outside of the marketing arrogance present in the original statement, what remains worrying is that Nintendo still does not appear committed to introducing larger storage for the Wii. The issue over that is how this "geeks and otaku" silliness first emerged, after all.
June 13th, 2008 10:10AM(PST)
chautemoc
Indeed. I think someone higher up at Nintendo should release their own statement directly addressing this.
June 13th, 2008 7:35PM(PST)
Bill Gates03
Eh, I am a nerd, not a geek.

Long live the nerds!

June 14th, 2008 8:44PM(PST)
tallteen86
"Only geeks and otaku care", the way it sounds in MY head is condescending.....Phrase it a bit different, to something like "Geeks and Otaku care, but it seems the majority don't have this issue"

Sounds a bit better, yes?
June 14th, 2008 8:51PM(PST)
chautemoc
Quite so, chap .
June 15th, 2008 8:37PM(PST)
Guugley
Even if it is only for users who are "geeks and otaku", surely they are the majority of owners? It says on the GameGrep article that "many gamers have been complaining about regarding storage and the Wii" so they must have taken this into consideration, rather than just stating the type of people who want this done?

I'm kinda confusing myself now.
June 15th, 2008 8:45PM(PST)
chautemoc
Well, many doesn't necessarily mean the majority..the standard perception of Wii owners seems to be the majority are "casual" users, it appears Nintendo is in agreement with this.

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