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Euro game retailer apologizes for sales blunder
Lydia Sung - Tuesday, June 24th, 2008 | 11:36AM (PT)


GAME caught selling mature game to minor

It's all the rage now, really, the controversy over Mature 18+ games and how minors manage to get their hands on them.  GAME, a major European game retail chain, is no exception to this feeding frenzy.

According to GamesIndustry.biz, the consumer group Which? sent teenagers to a number of games, entertainment and electronic stores -- GAME, Woolsworth, and Maplin -- to test how age restrictions are handled by retailers in the UK.  All three flunked the exam, so to speak.

GAME states that they take this sort of thing very seriously, and their in-store staff receive extensive training and must heed the age-rating on every game.  The retailer has expressed disappointment over its employees failing to adhere to such rules:

"We are very disappointed that this incident occurred.  A full investigation has been conducted, and we have taken appropriate action to ensure that it does not happen again.

GAME is a responsible retailer and takes its legal obligations exceptionally seriously.

At GAME we want to sell the right games to the right customers. To ensure that this happens our store teams receive extensive and regular training about their responsibilities and our procedures to uphold the law, but this is only one element of our comprehensive systems."

Under the video recordings act, someone could receive a maximum penalty of six months in jail and/or a fine of 5000 GBP for selling a mature rated game to an underaged buyer.

Which? is apalled by the results of their investigations, of course, finding it "shocking and surprising" that such games would be sold to "child as young as 15 by household names."


Euro game retailer apologizes for sales blunder Image 1

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Comments:

June 24th, 2008 1:46PM(PT)
tallteen86
Hmmmm, flunked? I do think an older test done on EB/Gamestop didn't fare so well, and that was before the increased media spotlight on this sort of thing (selling games to those underage)....

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June 24th, 2008 1:50PM(PT)
RabidChinaGirl
Yeah, I've seen some of those news investigations dealing with this sort of thing, only in the U.S. (that was a while ago, I prefer getting my news from other sources now). It's pretty sleazy though imo, because it's just them putting these employees in the spotlight.
June 24th, 2008 3:29PM(PT)
Milz
Yup Game is known for that kinda' thing, i've been easily buying 18's for years now, and I'm 16.

I think the earliest i got away with it i was around 13/14
June 24th, 2008 7:46PM(PT)
iamjoe56
This is utter crap. I'd be willing to bet, more often than not, this happens because the employees in those stores see no fricken' reason to withhold the game. If the parents don't care enough to give a shit, why does the employee? Why does the government? It is just far too stupid.

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