Neoseeker : News : Sony sets final sales target
Hardware Newsletter:
Email:

Latest News
Sun, Oct 12
Sat, Oct 11
Fri, Oct 10
Thu, Oct 09
Wed, Oct 08

send article   article comments (26)

Sony sets final sales target
Sean Ridgeley - Sunday, July 20th, 2008 | 11:11AM (PT)


Will the PS3 ever match its predecessor?

Product Mini Profile
PlayStation 3 Hardware
in: Sony Playstation 3
links »
user reviews

Sony's console chief executive Kaz Hirai has ambitions, and big ones: he's set a target of selling 150 million PlayStation 3's (long-term), aiming to surpass the PS2's record of 140m (the PS1 reached 102m). Currently, the console is barely one-tenth of the way there, with sales of 12.85m as of March. But Sony, bless their little hearts, are willing to face the cold:

“It’s not fun for me replicating the PS2 numbers. I’ve seen that movie already,” said Mr. Hirai to the Financial Times. “I want to try to see if we can exceed the PS2 numbers after nine years, otherwise why are we in this business?”

Anyone who follows this stuff much or really, has just considered a console at all knows the main reason for the PS3's slow adoption is the price, which in turn is as high as it is due to the "Cell" chip and Blu-ray player.

I'm here wondering if Sony just shouldn't have gone the way of the Wii or 360 and said to heck with Blu-ray. Is there a high percentage of PS3 owners that bought the system with Blu-ray being a significant factor in the equation? Some studies seem to have suggested otherwise for the population at large, but personally, I just want a game system that plays games and is decently priced; I want something that specializes in one thing and does it well (though handhelds are an exception, being handheld and all). Technology works best this way; many of us know this. If I really feel so inclined toward a Blu-ray player, I'll go out and buy one, y'know? Of course, there's two sides to about everything it seems, and in a way I'm thanking Sony for helping popularize the format; surely in the long run it will be cheaper, faster.

Anyway, it ain't all bad for the company. Partly due to killer apps like Metal Gear 4, sales have picked up, and they managed to outsell the 360 this June by almost two-to-one (MGS4 was released June 12). Yeah, the 360 has been out for a year longer, but it's not an insignificant feat.

Michael Pachter, a video games analyst at Wedbush Morgan Securities, says sales will improve greatly if the price drops greatly:

“It’s highly likely that when the PS3 gets below $200, it will sell as well as the PS2."

Will it ever get below $200? That seems crazy to me. The PS2 is $100-130 still, eight years after its release. But I think $300 would be a good, fair price to aim for over the next few years. Heck, the 80 GB model is already dropping to $399; I'd say Sony is on its way.


Sony sets final sales target Image 1

Source: Financial Times

Section: Sony Consoles

  Related Stories

back to news    comments or corrections
- This news story is archived and is closed to comments now -

Comments:

July 20th, 2008 11:45AM(PT)
Red 9
Sony's doing incredibly well considering thd circumstances. Kudos to them.
July 20th, 2008 1:29PM(PT)
Frederick
Meh the Playstation 3 isn't all that great. I played it at a friends house it sucks in gameplay and online stuff all of the Playstation games aren't even good compaired to x-box also their "exclusive" games are being lost to Wii, thats right they lost a few games to the wii, and x-box. They should pack it in and just stick to making movies and camera's leave consoles to the pros; Nintendo cause they are 100% gaming business and Microsoft cause they build the PC's.
Also! Sony's "in-house" games sucks the only good games on their systems is final fantasy.
July 20th, 2008 1:57PM(PT)
JT gAnGstA
@ Frederick: Your forgetting something- they don't have Final Fantasy anymore. Or at least exclusively. Final Fantasy 13 is coming to 360, not just PS3.
July 20th, 2008 4:48PM(PT)
THM
May God speed up the Sony's PS3 sale!!!!
July 20th, 2008 4:55PM(PT)
SUPREM_KITE
@fredrick

couple problems with that. 1 the ps3 right now is doing better then the ps2 did. second the wii is fine and all if you are their target audience of 5-10 years of age where xbox is fine and all if you wanna get ripped of on features like no wireless internet (unless you pay more.) no rechargeable controllers (unless you pay more) proprietary HDD which cost 3 times what others do you have to pay for online service and your only games with playing are gears and halo (which yes i have played and beat both) are ok but not that great
July 20th, 2008 5:03PM(PT)
Rick
Microsoft doesn't build PC's they build software.
July 20th, 2008 5:07PM(PT)
Hellfire29
@Frederick
Microsoft don't make PC's, they write programs and operating systems for them.
July 20th, 2008 6:08PM(PT)
fudgeboy
soon as the wii hits that price mark in Aus i am definatly getting one. wii for quick gaming (i.e brawl, mario kart etc.), PS3 for hardcore online + blu-ray movies.
also frederick is a wank lol, he doesnt know anything lol..
July 20th, 2008 10:09PM(PT)
x_revenge
the ps2 is still selling so it'll be more than 140m until it dies out (and since games are still being made it won't anytime soon)
however i highly doubt the ps3 will reach 150m anyway...

"[...]otherwise why are we in this business?”

that's what i wanna know, stick to old-gen or tvs ok? (heck, my tv and my pc screen are made by sony, lol)

oh and ffxiii coming to the 360 = R.I.P ps3, even though the gameplay sucks
July 20th, 2008 11:16PM(PT)
Jaseyboy12
@fredick-are you *bleep*ing crazy!

sure nintendo are a 100% gaming busisness but that means they rely on the systems and games to make a profit!

microsoft make the software and the xbox and the xbox 360 (and if you remeber correctly the xbox original failed terribly last gen). so what ios wrong with sony making HDTVS,camcorders,laptops etc

and also how can the ps3 suck in gameplay!? most of the ps3 games are on the 360 so really your saying that the 360 sucks asswell!

personally i think you need to be shot
in the face
with a 12 gauge shotgun...
July 21st, 2008 4:05AM(PT)
pete
erm this article is rather stupid - i think alot of people have bought the ps3 as a blu ray player mainly - especially since it won the format war. besides, a stand alone blu ray player costs more than the console, which can be used for internet browsing, streaming, video and music playing etc, much more for your money. So to the article writer, you're clearly loaded to be paying over the odds for a standalone player.

At this point in time there is no major difference between games on xbox360 and ps3, it will be in 2-3 years time when xbox360 grpahics are surpassed by the potential of the ps3. I imagine the release of another xbox in the ps3's lifetime, just to keep up with the graphical performance alone.Of course this is my opinion so dont go hating! But i just think once developers invest time and money into the platform games will become more appealing on ps3.
Many people see the ps3 as an investment for current and future gaming - a safe one too


@ Frederick - leave it to the pro's? i think sony owned last gen consoles bud

to everyone: just get over it! buy what bloody console you want for whatever reason you want! and besides - look at burnout paradise, developed on ps3 and ported to xbox created one of the best looking and seamless games out atm. in this case everyone wins...whats the problem

oh and on a side note - ffxiii on xbox? yay delays! lol but seriously - how many discs will that bitch need?!?! haha peace
July 21st, 2008 4:08AM(PT)
GB
Question is when is next gen XBOX coming out? Probably for NY 2010 and it may be a Sony killer. People will be getting rid of their outdated PS3 when that happens.
Blue ray is waste of space since most people will be downloading their HD content by that same time.
July 21st, 2008 4:09AM(PT)
gamer125
Until the gray market for PS3 games doesn't pick up, the sale of hardware will remain stagnant. Once these cheaper copies of games start comining in the market the sales will jump.
July 21st, 2008 4:41AM(PT)
Diabolic
Totally agree with you Pete
As for GB, hey if the HD content is downloadable, i can also download them on my PS3. I don't need to throw the blu-ray player.

"pete
erm this article is rather stupid - i think alot of people have bought the ps3 as a blu ray player mainly - especially since it won the format war. besides, a stand alone blu ray player costs more than the console, which can be used for internet browsing, streaming, video and music playing etc, much more for your money. So to the article writer, you're clearly loaded to be paying over the odds for a standalone player."
July 21st, 2008 5:00AM(PT)
SgtDan
Ok, you people crack me up. First of all, when the PS3 was first released (Nov 06) it was the cheapest Blu-ray player. I bought mine for BOTH the Blu-ray and PS3 games. I own WAY more BD than I do PS3 games. It's a safe bet for future-proof over the next 10 years. It has HDMI connections, wireless internet, BLU-RAY, wireless controllers, upgradeable HDD, cell processor...need I go on? All Xbox has on PS3 is Halo...big deal. PS2 dominated the market before 360...now MS is planning a 720 just to keep up with PS3. PS3 has been on the market for just over a year and a half. Prices have fallen, sales are up. MS is scared. I guess that's why they have to pay for propaganda pieces and "fan boys" to troll around scaring people that the PS3 is going to die out. Good luck.

When you factor in the price of Xbox Live subscription, console price and basic accessories to match PS3 out of the box, you end up paying between $180 to $288 (depending on which Xbox Live subscription you have) more for the 360 than the PS3 over a 3 year period (assuming 3 years is the MINIMIUM lifetime of a console). If you consider that a console can be kept for 7 years (rather than 3) before upgrading to the newest system you're paying an EXTRA $420 to $672 for your 360. In other words you're paying $579 to $687 for your 360 over 3 years, or $819 to $1071 over 7 years! Hmm....now I wonder what the better investment is?

360:
No Blu-ray
Extra $420 to $672 to match PS3 out of box (fee-based subscription online service)Limited HDMI capability (only up to 720p)
Propriety HDD (60GB?)

PS3:
Blu-ray capability
Wireless internet capability
FREE Online service
HDMI (up to 1080p)
$399 out of the box
80GB HDD (interchangable)
Wide range of storage device compatibility
Connects with PSP
The list goes on...
July 21st, 2008 5:28AM(PT)
real truth
Hahahahahahahahahahahahahahahahahahahaha AHaahahahahahahahahahahahahahahahahahahhah
NO
July 21st, 2008 5:51AM(PT)
GD
SgtDan, are you serious?

360:
No Blu-ray At least HD movies are an OPTION, not forced
Extra $420 to $672 to match PS3 out of box (fee-based subscription online service) $50/year is a steal when you compare the features of Live vs PSN. Plus, im not using wifi for my system, so why should i pay for it?
Limited HDMI capability (only up to 720p) ??? All models have HDMI and do 1080p. Get your facts straight.
Propriety HDD (60GB?)Their HDD prices are ridiculous, but 60GB is plenty for the vast majority. If not, just buy an Elite (120GB)

PS3:
FORCED Blu-ray capability fix'd
FORCED Wireless internet capability fix'd again
FREE Online service Sorry, but PSN sucks when compared to LIVE
HDMI (up to 1080p) same as 360, oh wait. It only comes with composite cables...nice High Def experience there...
$399 out of the box
80GB HDD (interchangable)
Wide range of storage device compatibility
Connects with PSP
The list goes on...
July 21st, 2008 6:40AM(PT)
Sk8 hero
i think they will change the price because they just want money . lol!
July 21st, 2008 8:23AM(PT)
dal112
quote GD
No Blu-ray At least HD movies are an OPTION, not forced
Because ALL the studios are putting out HD-DVDs...

quote GD
FORCED Blu-ray capability fix'd
FORCED Wireless internet capability fix'd again
And these are bad because?

It came across as if it is a bad thing. If it wasn't intended, remember that tone is important.
July 21st, 2008 9:45AM(PT)
shadows of the day
To original message: The PS3 should be able to match and maybe marginally over PS2 sales. Now that the PS3 is in its second generations games, the CBE is being used more effectively and it is showing in the games. The end of gen 2 and beginning of gen 3 games will eliminate any visual and play handicaps between ps3 and its competitors. As developers refine the roll of the six-axis controller (gen 1 games didn't know what to do with it) and reintroduction of the rumble feature. The HD-DVD vs Blue-Ray war is over in favor of the PS3 making the PS3 and attractive Blue-Ray player with built in UPNP media client. The only issues remaining for the PS3 is exclusive game content and price.

To 360 vs PS3: (a little generalization first) Traditionally consoles had custom hardware at the its hart. The advantage being the console could do some amazing tricks when programmed correctly. A general rule of thumb is Gen 1) Get the game to work period and find bugs., Multi-platform is a must unless subsidized by console maker. Gen 2) improve the game engine to allow newer content, fix visual error, but still limit in-game content to port to multiple systems. Gen 3) Start developing games to the potential seen in gen 2 development cycle. and allow more exclusive content. rinse repeat.

The major hurdle with the PS3 is the CBE is so radically different getting from gen 1 to gen 2 has been painful for developers. This means the curve for gen 1 improvement has been disappointing. The 360 is much more programmer friendly since it is based on common pc hardware and can reach its full potential easier. What this means is the 360 is either at or close to its game content limit, while the PS3 is starting to come into its own.

On the online side 360's wins hands down. Achievements on all games, voice chat out of the box, live arcade with tons of titles. The revamped PS3 online area is a big step in the right direction but not there yet. No longer browser based was a big improvement in responsiveness, look and feel, able to download ps1 games and select ps3 games along with there selection of "arcade" like cames. I would like to see ps2 games also for download, more streaming content other then trailers.

"In a nut shell" the 360 is an excellent system for now but is at its limit. It may have a few tricks up its sleeves but its expiration date is about 1 to 2 years out. While the ps3 is expensive but has lots of room grow as developers refine there skill on the beast that is CBE, sony continues to improve its interface but again still needs some work to bring it to the quality of the 360.

Side Notes:
Purchaser, Owner and Player of the PS3 and 360 consoles. (owned wii, PS2, PS, XBOX, Sega Genesis, n64, Super NES, NES, Atari 2600). Gave the wii to my bro.. games where to much for kids but the experience was great.

CBE = Cell Broadband Engine ("Cell Processor")
July 21st, 2008 11:21AM(PT)
Sony_Killer
The xbox 360 wins for online play, hands down!
Less than $5 a month to pay for a service like Xbox Live is nothing. Less than the cost of a gallon of gas and I can play competitively with friends, voice and video chat and messaging. No comparison.
July 21st, 2008 12:57PM(PT)
JT gAnGstA
The problem with the PS3 is exclusive titles. You can rant about how the PS3 technology is better. I agree. That is what Sony decided to focus on. But game play? Sure, they have exclusive titles, but none of which I, or most everyone else, would buy the ps3 for (MGS4 is the exception, although I haven't played it, I heard it was a good game). And yes, there are tons of third party games that go multi platform for PS3 and 360. But you dont buy a console just for technology. Or Multi platform games. You buy it for exclusives. GOW, Halo 3, Ninja Gaiden 2, Bioshock, and Mass Effect are a few examples of games that are 360 exclusive or appear on 360/pc. Fable 2, GOW2, and Too Human are games coming out this year that are exclusive to 360. As for the Third party titles on the 360/PS3, although there are minor differences in the graphics of a multi platform game in favor of the PS3, its not that much to brag about. Reviewers who put the two versions side by side will say there isnt really much of a difference. What really makes a difference between the two games is content. And despite some people saying that the PS3 will have more content because of the discs, that is not necessarily true. Take GTA 4 as an example. I chose this because for whatever reason, PS3 owners ( cough* Fanboys) brag about it like it is an exclusive title. The graphics are a little better on PS3, but hardly noticeable. And the Six axis probably works well. But in terms of content, both short and long term, the 360 GTA is better. Not only do you get the live service and achievements (which add replay value that PS3 owners wont have), but there will be downloadable content exclusive for 360 (as in, the 360 will get more downloadable content than the PS3). And yes, you have to pay for this content, but you get better quality for the money.

Yes, the PS2 was the king last gen ( I had a PS2, and enjoyed it), but with the PS3 concentrating on technology more than it has on good exclusive titles( MGS4 and Resistance are the only two garnering any attention at this point, and resistance isnt even that good) and keeping exclusive titles ( again, FF13), The PS3 is losing. So, its not the tech, or its expensive, or third party developers dont make games on it as easily, its that it just doesnt have very many exclusives that appeal to a lot of people.
July 27th, 2008 9:26AM(PT)
Cheetah Dragon
Hmm... My thoughts about this is that is pretty good news for Sony. They're trying to make the PS3 match the PS2 in terms of sales. The article about the 80BG PS3 hitting the market at a reduced price is also a good sign. It means Sony is starting to head towards the right direction.

I'm also hugely optimistic about the PS3's future. While it's losing exclusive titles, it may not be the end of the PS3 as a competive gaming cnsole or even a god console in it's own right. I predict that the PS3 will be like the GameCube. The GameCube probably didn't dominate the market like the PS2, but it had a good long run, with a large number of good titles. The technology is improving faster than we can really predict, and I'm optimistic that the PS3 will last for a good long time. Many of the games I'm looking forward too, such as Soul Calibur 4, Tomb Raider Underworld, and others, as well as previously released titles are multi-platform.

And yes, the PS3 is a sexy piece of hardware. The technology within it is amazing, and the potential is possibly limitless. Point made on that. Admittedly, as a Playstation fangirl and Game Design Student, all of the fanboy wars and "doom and gloom" only serve to annoy me. People, the PS3 is not going to "die" anytime soon. It's going to have good long run and be successful. Just because it doesn't "dominate" like it's predicessors, doesn't mean it's not going to be good or appealing system.

Just my two cents anyway. ^^
August 6th, 2008 8:08AM(PT)
bobbytata
Buy Runescape Account

Over 500 Runescape Accounts from level 3 to level 138 are on sale now. Buying Runescape Accounts through farmer100 is safe, fast and exciting. Almost every seller is the original creator of the runescape account(s) which is uploaded by the seller. You can directly contact...

Buy Runescape Gold



Try to help you out of lack for runescape money, Our farmers can make the runescape money (runescape gold) for you, or transfer the runescape money from their accounts to your account. In both way, you have to make your account a member in runescape, and your account...

Runescape Powerleveling



Skills are the main part of RuneScape, aside from Quests. There's a huge variety of things you can do, from fishing and cooking Lobsters, to smithing steel or fighting monsters. It's up to you what you want to do in the game. If you want to get help for each skill, please refer to...

Runescape Quest Help



To save your time and override all the difficult quests, Farmer100 can do all the free quests and member quests for you. Our farmers are experienced in doing all the runescape quests in short time. All the rewards should be keep well for your character by our farmers. You can...

Buy Runescape Items



Do you want to get an item for your beloved character? Famer100 can help you to make your dream come true. Famer100 can get any item for you if only you can afford to buy it. Offer your character name, password, level and bank pin of your RS2 account to us, and our farmers will...

Runescape Guides



You can get the whole and updated unofficial guides and tips about Runescape from Farmer100. Except ?The Runescape Money Transfer Guide?, all other guides and tips are totally free for you. These guides and tips are contributed by Farmer100's farmers or picked out by ...
August 7th, 2008 6:29PM(PT)
NextGladiator
I am a 360 owner and will happily admit the PS3 is a great console a far superior machine to the 360 and wii The only problem is, it's come too late.

Microsoft have a great on-line service worthy of anyones hard earned (40 a year). They also have alot of gaming support from game developers with all of it's exlusives and big name games i.e Gears of war, Bioshock and Lost odyssey etc. Also has a great line up for near future.

Sony does seem to be getting back on track, which is great news, because as a consumer both companys will bring fantastic games to out do their rivals. So either way we win

August 12th, 2008 7:45AM(PT)
S H E P E R D
Damn Frederick, you're one ignorant tuckfard, aintcha?

First off, gameplay is associated with developers, not the hardware- not Sony's hardware. Secondly, likewise, the PS3 has taken it's own share of exclusives. Third, games that are actually developed by Sony (check your sources, idiot. Sony doesn't make all the games for their console), usually break records (IE: Gran Turismo/Shadow of the Colossus).

Taking a look at PS2 sales over Xbox sales says it all, so maybe you should actually do some fact checking before contesting anything, especially on the internet.

- This news story is archived and is closed to new comments now -

  RSS Feeds

Latest Comments
Most Comments

Latest Net Reviews:
Latest Inhouse:


Compare Prices

Motherboards
 Abit
 ASUS
 Gigabyte
 Intel
 iWill
 Shuttle
 Soyo
 Super Micro
 Tyan
 More...

Processors
 AMD
 Intel
 More...

Memory
 SDRAM
 RDRAM
 DDRAM
 More...

Video Cards
 ATI
 Visiontek
 PNY
 3Dfx
 More...

search for lowest prices
(0.0293/mc/nova)