Neoseeker : News : Analysts still anticipating PlayStation 3 price cut

Analysts still anticipating PlayStation 3 price cut
Lydia Sung - Monday, December 29th, 2008 | 2:15PM (PT) 0 Favourites (0)


Do YOU believe in miracles?

Analysts still anticipating PlayStation 3 price cut Image 1

While Sony remains adamant about this whole price cut business, analysts keep predicting otherwise.  Based on the picture economic experts have been painting, it looks like Sony really could use a miracle.

The Wall Street Journal reports on the PlayStation 3's limited prospects, suggesting that the PS3 may become an "afterthought to game publishers" if it lags too far behind the Wii and Xbox 360.

Microsoft, attempting to keep its edge over the PS3 while fighting the Wii's lower cost and accessibility, have already slashed prices worldwide, with the most basic 360 model dropping to $199.  Nevermind all the bundles they're using to push sales.  Meanwhile, the Wii appears to have overcome its shortage issues, and sales have risen dramatically in the US, with two million sold in the last month.  The Xbox 360 sold approximately 836k units in that time, while the PS3 falls short with 378k, according to the NPD Group.

Sony continues to bank on the PS3's Blu-ray hi-def video players and 80 GB hard drive, which neither the Wii nor 360 can offer, but the company's initial plan to sell the console as an inexpensive Blu-Ray player appears to have backfired with new players now going for less than $200.  Coupled with the current economic state, the PS3's "advanced features and cutting-edge components" fail to achieve a broad enough appeal to make up for losses.

The company has already cut backward compatibility from the production models in an effort to reduce loss-per-console.  Further price cuts would undo all of Sony's efforts to minimalize their losses, but analysts think it may happen in 2009.  Michael Pachter of Wedbush Morgan Securities expects a price drop in April, the start of a new fiscal year, stating that this could help boost PS3 sales.

Last month, four of the five US bestsellers were either Wii or Xbox 360 exclusives.  Sony's top game was Call of Duty: World at War, but NPD has reported twice as many gamers bought the 360 version.

Source: WSJ.com

Section: Sony Consoles

  • 0 thumbs!
    tallteen86 since Feb 2003 | Dec 30, 08
    It does sound kind of bad...

    I don't even know why they're keeping the price where it is, it clearly isn't moving as many units as they need it to.

    I mean, even though it offers something the 360 and the Wii can't (Play Blu-ray movies), it is still moving less units than either....
  • 0 thumbs!
    THM since Jan 2008 | Dec 30, 08
    quote
    Do YOU believe in miracles?
    Yes, as a Piscean, I really do believe in miracles and dreams, but at this stage, in Australia, new year January sale does not include PS3 price cut somehow. At the moment, price cut of PS3 is highly unlikely, but I don't know in the United States and Canada.

    quote
    Coupled with the current economic state, the PS3's "advanced features and cutting-edge components" fails to achieve a broad enough appeal to make up for losses.
    I suppose that Sony's PS3 will only take place respectable second or third place in this next-gen console war. That's fine by me, because no one stays at the top forever, not even the God.

    But in terms of overall Sony's game consoles sale which includes PSOne, PS2, PSP, and PS3, none beats that astronomical sale record number, right?? Undeniable fact, perhaps!!!!!
  • 0 thumbs!
    NathanFido since Oct 2002 | Dec 30, 08
    I read last week that if a price drop on the PS3 came to be a reality, they would never break even. To me that sounded a little extreme but they are losing big bucks as it is.

    To be honest, the Bluray player brought it down. No one was going to buy a "cheap" Bluray player when the format war hadn't been decided yet.
  • 0 thumbs!
    gerard way owns you since Aug 2007 | Dec 30, 08
    A study also shows that people who DO BUY ps3's get a fahkload of games for it, so I'm sure publishers dont overlook it.
  • 0 thumbs!
    Noraf45 since Sep 2008 | Dec 30, 08
    I do think that Sony needs to cut the price in order to minimize losses. Sure, they're already taking a loss on each unit but I bet their sales would easily double, if not more, with a $100 or even $50 price cut. A lot of people I know want one but the price point is prohibitively expensive and when other systems are so much cheaper, people are getting impatient and opting for a different console. If Sony could increase their installed base, they'd be able make up their losses with software sales.

    And THM, from what I've read their losses on the PS3 are actually depleting the money they made on the PS1 and 2. So, while they had great numbers on those, they are failing overall. I don't want Sony to drop out of the console business, because I like them better than Microsoft, but if they continue to ignore the market that's what will happen.
  • 0 thumbs!
    RabidChinaGirl since Oct 2007 | Dec 30, 08
    I don't want to see Sony, Nintendo, OR Microsoft to drop out of the console business. Competition is a good thing, even if I have no urge to own all platforms.

    I think it's silly so many fans automatically perceive these articles as "PS3 hate." They're economic analysts, and this is certainly relevant to their work. If Microsoft or Nintendo were switched into Sony's place, they'd be writing about those companies too.
  • 0 thumbs!
    Guest | Dec 30, 08
    I for one can't stand Sony's consoles. They've become a 2nd rate electronics company that can't compare to the quality other companies produce. The PS1 was garbage. Yet, most people I know raved about its graphics. I saw nothing but squiggly lines, especially noticable in driving games. PS2 was even worse with the release of a bazillion games. 99% of those were crap. Now, Sony released the "awesome PS3" geared to squash all its competition. Hah. They have lost over $200 for every unit sold. Even if their cost drops to $450 they are still losing money. And people (on this forum) are telling them to drop the price just to sell more units. Sony should go the way of Sega.

    *puts flame gear on*
    Flame away Sony fans
  • 0 thumbs!
    Noraf45 since Sep 2008 | Dec 30, 08
    Other than maybe EvilOne, I don't know if any one here was perceiving it as PS3 hate. I just think that Sony should really consider what the analysts are saying and what potential customers are asking for.
  • 0 thumbs!
    RabidChinaGirl since Oct 2007 | Dec 30, 08
    @Noraf45
    Well, the comments on Neo are usually very tame. I mean on GameGrep and forums, generally, where the fanboyism runs rampant.
  • 0 thumbs!
    Noraf45 since Sep 2008 | Dec 30, 08
    @RabidChinaGirl

    Ah, I see. I have yet to visit GameGrep because it's blocked here at work. I haven't been around a lot of fanboyism since I worked at Game Daze, where every day I got to listen to my 35-year-old Xbox loving boss make an infantile penis joke referencing the Wii and just completely disregard the PS3. Ah, memories...
  • 0 thumbs!
    Guest | Jan 6, 09
    Sony is working on lowering the price after they lower production cost but not right after. xbox just broke even and they have been out a year and some change more. And Soon as they are able to drop the price you will see a huge jump in sales, as it should in a gamer community not an xbox or ps3 person. why wouldn't a reasonable gamer want to play ps3 exclusives and visa versa if they both become affordable. On another note microsoft is genuis to come out with an arcade system at $199 and to upgrade to xbox pro, buy $100 hard drive with live kit (gold only 3 months). paying $100 for wireless(optional) gets you to the same price as the current 80 gig ps3. far as hardware fuctionality. microsoft makes there core price attractive and makes more money off of selleing you the same features that are standard in the competitor.
- This news story is archived and is closed to new comments now -

Hardware Newsletter:
Email:



Compare Prices

Motherboards
Abit
ASUS
Gigabyte
MSI
eVGA
Intel
Tyan
More...

Processors
AMD
Intel
More...

Memory
DDR
DDR2
DDR3
More...

Video Cards
ATI
eVGA
XFX
BFG
Sapphire
More...

search for lowest prices
(0.0451/mc/nova)