Neoseeker : News : PlayStation 3 sales up nearly 40 percent in 2008

PlayStation 3 sales up nearly 40 percent in 2008
Lydia Sung - Tuesday, January 6th, 2009 | 12:02PM (PT) 0 Favourites (0)


Sony unconcerned over November drop

PlayStation 3 sales up nearly 40 percent in 2008 Image 1

Back in November, we were besieged by too many video games, and Black Friday meant a boost in sales for all three major platforms.  Sony's PlayStation 3 reportedly suffered a 18.8 percent drop that month over the previous year, but the company is dimissing the dip in sales as nothing more than an anomaly.

The apparent difference between November 2007 and 2008 is attributed to the "abnormally strong" surge in sales in 2007 due to a price cut and the then-new $399 40GB PS3.  Overall, PS3 sales went up almost 40 percent in 2008 with the holiday season seeing a 130 percent sales increase.

Sony Computer Entertainment America sales VP Ian Jackson reassures fans of the console's success:

"We've had a solid holiday season and have delivered consistent growth throughout this year.  Two thousand eight was a pivotal year for PlayStation with the best software line up in the industry, a dramatic expansion of PlayStation Network including the launches of the video delivery service and the beta of the PlayStation Home.  Early internal data points to an increase of more than 130 percent of PS3 hardware sales for the holiday season--since Black Friday--and we're also seeing a growth of nearly 40 percent in total PS3 hardware sales for the calendar year. We remain confident this momentum will continue into the new year."

Damage control aside, both the Nintendo Wii and Microsoft's Xbox 360 saw a year-over-year increase.  While PS3 sales declined comparatively, from 466k units sold in November 2007 to 378k in 2008, Wii sales went from 981k to 2.04 million, resulting in a year-on-year increase of 108 percent.  The Xbox 360 enjoyed a modest 8.6 percent rise, going from 770k to 836k units.

  • 0 thumbs!
    Akira_EX since Sep 2001 | Jan 6, 09
    40% year-on-year increase on the entire calendar year means that December 2008 sales were down as compared to December 2007.

    As such, pretty heavy spin from Sony again.
  • 0 thumbs!
    Alias353 since Aug 2002 | Jan 6, 09
    Where is Sony putting the spin on this news? They saw a 40% increase in sales over the whole year and thus aren't too concerned with the drop during the Holiday season. They're just happy to be seeing an overall improvement at all. An overall improvement in sales defeats any holiday sales decline in the grand scheme of things.
  • 0 thumbs!
    Akira_EX since Sep 2001 | Jan 6, 09
    Maybe if they were the only entity in the market, but with their supposed "best holiday games lineup", a meager showing in the biggest shopping season in the year isn't that enticing.

    Besides, their numbers last year weren't great in the first place.
  • 0 thumbs!
    Red 9 since Jun 2005 | Jan 6, 09
    It's always doom and gloom for the PS3 isn't it? Every time something good happens, someone throws in something bad...
  • 0 thumbs!
    Cheesysoapopra since Mar 2002 | Jan 6, 09
    You didn't answer Alias' question.
  • 0 thumbs!
    Redemption since Mar 2000 | Jan 6, 09
    quote
    the holiday season seeing a 130 percent sales
    I'm not sure I understand how December 2008 sales can be down compared to Dec 2007 if the Holiday Season since Black Friday (late Nov) saw a 130% increase. Is it because the 130% increase is not an increase from Holiday 2007 but instead an increase from Nov 2008 sales?
  • 0 thumbs!
    Akira_EX since Sep 2001 | Jan 6, 09
    PS3's US 2007 total as according to NPD is 2,557,100 units. A 40% increase on that is 3,579,900 units. Current year-to-date through November is 2,818,800 units, so that leaves 761,000 units for December 2008. December 2007 was pegged at 797,600 units by NPD. Granted, it's a small decrease, but still a decrease.

    Furthermore, that 130% figure is from Black Friday on, and a week or so (give/take a few days) is already included in the November NPD. And frankly, there is that ambiguity of what that 130% is up from, as they did not specify.

    The spin is that they cannot trump the December sales directly; instead they have to use a roundabout way to show positive growth, yet trying to explain away why one of the more crucial months in sales ended up in a decrease from last year.

    Even so, good job for Sony for increased sales, but it's not the best news in the world.
  • 0 thumbs!
    THM since Jan 2008 | Jan 7, 09
    Well, I'm F#@#@$ tired of reading doom statistics of PS3 sales, as an ordinary gamer, I don't Fu##@$@ care of how the Sony Computer Entertainment is performing, the most Fu3@###@@ important thing is that to give me some F#@#### pleasure out of playing PS3 games. Finally, Sony Computer Entertainment Incorporation is standing as a viable company isn't it, That is the most Fu$#c## important thing for all.

    Note: Today, I'm in bad mood regarding Fu###@# OFLC.
  • 0 thumbs!
    chautemoc since Mar 2008 | Jan 7, 09
    quote THM
    Well, I'm F#@#@$ tired of reading doom statistics of PS3 sales, as an ordinary gamer, I don't Fu##@$@ care of how the Sony Computer Entertainment is performing, the most Fu3@###@@ important thing is that to give me some F#@#### pleasure out of playing PS3 games. Finally, Sony Computer Entertainment Incorporation is standing as a viable company isn't it, That is the most Fu$#c## important thing for all.

    Note: Today, I'm in bad mood regarding Fu###@# OFLC.
    ...Hee Hee?
  • 0 thumbs!
    kspiess since Jun 2007 | Jan 7, 09
    THM! It's all good man. Don't let Sony make you angry!

    Playstation 3 isn't going anywhere. Even if it didn't sell as many consoles as some other companies, there are still tons of Playstations around and it is a very capable console.
  • 0 thumbs!
    RabidChinaGirl since Oct 2007 | Jan 7, 09
    Lulz @ how worked up fans are getting. It's just industry news and all, like watching the financial report for any other company.
  • 0 thumbs!
    Invidia since Nov 2007 | Jan 7, 09
    WIIIIIIIIIIIIIIIIIIIIII 4 LYFE
  • 0 thumbs!
    Guest | Jan 7, 09
    quote THM
    Well, I'm F#@#@$ tired of reading doom statistics of PS3 sales, as an ordinary gamer, I don't Fu##@$@ care of how the Sony Computer Entertainment is performing, the most Fu3@###@@ important thing is that to give me some F#@#### pleasure out of playing PS3 games. Finally, Sony Computer Entertainment Incorporation is standing as a viable company isn't it, That is the most Fu$#c## important thing for all.

    Note: Today, I'm in bad mood regarding Fu###@# OFLC.
    Go cry some more this is the BUSINESS world. Sure sony COULD lose tons of msney for years but eventually theyd stop making consoles and then you would complain even more. And you CHOSE to read all these, dont read them if youre going to complain because you dont like it
  • 0 thumbs!
    MrGrimm since Mar 2008 | Jan 8, 09
    quote HeeHee
    Go cry some more this is the BUSINESS world. Sure sony COULD lose tons of msney for years but eventually theyd stop making consoles and then you would complain even more. And you CHOSE to read all these, dont read them if youre going to complain because you dont like it
    no u
- This news story is archived and is closed to new comments now -

Hardware Newsletter:
Email:



Compare Prices

Motherboards
Abit
ASUS
Gigabyte
MSI
eVGA
Intel
Tyan
More...

Processors
AMD
Intel
More...

Memory
DDR
DDR2
DDR3
More...

Video Cards
ATI
eVGA
XFX
BFG
Sapphire
More...

search for lowest prices
(0.0599/mc/nova)