Looks like Sony is taking a few pages out of Nintendo's sales strategy book -- lots and lots of colors! 

The DS already has an array of bright colors on the market for consumers to choose from, which really doesn't make your DS any more special than the million others out there no matter how hard you believe that to be true.  Now Sony is following suit with some new colors for their PlayStation Portable.  Apparently, the new shades will give your PSP-3000 more personality to the "world's most stylish handheld entertainment system," on top of its already "incredible gaming and entertainment" capabilities.

Sony Computer Entertainment Europe announced today the addition of three new PSP colors to the UK market.  Mystic Silver and Pearl White should be available some time this month, and Radiant Red will be making its debut in March.